MENA-based production companies Front Row Filmed Entertainment and Dubai Bling producers Different Productions are teaming up with regional celebrity Nour Arida and independent creative agency Read the Room, to produce Confidence is Queen.

The show is billed as an ambitious new reality series fronted by Nour Arida, who is one of the most influential Arab women.

It sees Arida assemble a powerhouse squad of female mentors to guide a selected group of Arab women through an emotional and entertaining journey of fears, tears, laughter, and discovery.

The co-creators say the show aims to ignite a confidence revolution, proving that the power of sisterhood can uplift, inspire, and rebuild from the inside out.

With a social following exceeding 18 million on her platforms, Nour Arida is one of the very first Arab women to front worldwide campaigns of giant brands such as Audemars Piguet, Sephora, Bouchero and MakeUp Forever.

Through the show, she intends to extend her advocacy for women’s empowerment to television, tackling the very real confidence and self-worth challenges faced by women across the region and beyond.

This is Front Row’s first foray into reality TV. The company had previously produced Netflix’ first Arab Original feature Perfect Strangers, which went on to top the charts on Netflix in the MENA as well as the psychological thriller The Sand Castle, which premiered on the platform in 2025.

Read the Room is an independent creative agency created by five female founders with backgrounds in global advertising agencies across Beirut, Dubai, New York, Montreal, and Rio de Janeiro.

They are experts in brand communication and marketing, having led campaigns for major international and regional brands. The founders are renowned for impactful women’s rights campaigns in the Middle East and have collectively won over 300 industry awards, including multiple from the prestigious Cannes Lions International Festival.

The project is co-produced with Different Productions, the company behind Netflix’s hit Dubai Bling, Shark Tank Dubai, as well as It’s OK, an intimate look at Lebanese superstar Elissa.

October 13, 2025 4:08am

https://deadline.com/2025/10/front-row-dubai-bling-nour-arida-confidence-is-queen-1236583352/